Hexavian Team - PR- Social Media Mgt for Hexavia and EIzu
Goals & Importance
Hexavian Team - PR- Social Media Mgt for Hexavia and EIzu
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INTRODUCTION TO THE COURSE
Social media posts and marketing is the use of social media platforms to connect
with your audience to build your brand, keep your followers up to speed and to
possibly increase awareness and sales. This involves publishing great content on your
social media pages ( across IG, Facebook, LinkedIn, TikTok and our HBC WhatsApp
Groups), listening to and engaging your followers, analyzing your results, and for the
ones that go viral organically, running social media advertisements only on those
ones.
Goals and importance of social media marketing
1. To tell your story and updates
2. To educate and engaged your audience
3. To stay top of mind with the people who matter the most
4. To build relationships with target audiences
5. To increase your brand awareness
