Hexavian Team – PR- Social Media Mgt for Hexavia and EIzu

This course provides a structured and practical guide to Hexavia’s Standard Operating Procedures (SOPs) for managing social media effectively and consistently across all platforms. Designed specifically for internal teams, the video-based training outlines the key workflows, expectations, and best practices that align with Hexavia’s brand tone, marketing strategy, and growth goals.

Participants will learn how to:

• Plan and schedule content using Hexavia-approved templates and calendars

• Maintain brand consistency across platforms (Instagram, Twitter, LinkedIn, etc.)

• Follow engagement protocols, including responding to comments, DMs, and mentions

• Implement content approval workflows and performance tracking

• Use analytics tools to measure results and optimize campaigns

• Handle crisis communication and feedback escalation professionally

By the end of this course, team members will be equipped to manage social media channels with clarity, confidence, and alignment to Hexavia’s core values and standards.